Government issues marketing code for pharmaceutical firms

La Excellence IAS Academy

Government issues marketing code for pharmaceutical firms

Current Affairs Daily Articles & Editorials

La Excellence IAS Academy | March 13, 2024 | Current Affairs

Syllabus: GS-II, Subject: Current Affairs,  Topic: Acts/Bills /Rules Issue: Pharma sector reforms.

Context: The Department of Pharmaceuticals issued the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024.

  • The code set rules for pharmaceutical firms’ interactions with healthcare professionals.

Prescribed Codes& Rules:

  • It bans sponsored gifts, cash grants, or foreign trips for healthcare professionals or their families, for prescribing or supplying drugs.
  • It mandates transparent guidelines for Continuing Medical Education (CME) engagements and prohibits events in foreign locations.
  • All Indian pharmaceutical associations must publish the UCPMP on their websites, enabling complaint lodging through a linked portal.

Source: The Hindu

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