Context:
DPIIT and ONDC (Open Network for Digital Commerce) convened a CPG (Consumer Packaged Goods) Roundtable to discuss DigiDukaan.
Explanation:
- DigiDukaan is an ONDC-linked initiative aimed at digitising kirana stores for B2B procurement.
- It seeks to modernise India’s General Trade ecosystem, which includes over 1.4 crore kirana stores.
- General Trade accounts for nearly 75–80% of FMCG (Fast-Moving Consumer Goods) sales in India.
- The initiative helps retailers through direct procurement, better scheme visibility, improved fill rates and working capital management.
- It supports distributors by enabling order digitisation, collection digitisation, wider reach and improved retailer coverage.
- It helps FMCG brands access retailer demand signals, secondary sales data and scheme tracking.
- ONDC is an open digital commerce network designed to democratise digital commerce in India.
- ONDC is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT) launched in 2021 to create an open, interoperable digital commerce network.
- FMCG refers to products that are sold quickly at relatively low cost, such as food items, beverages, toiletries, detergents and packaged consumer goods.
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DigiDukaan Initiative and India’s Retail Digitalisation