Context:
Tripura is promoting its GI-tagged Queen Pineapple at the International Pineapple Day celebrations and seeking to establish it as a global brand. The initiative aims to enhance exports, farmer incomes, and agro-based value chains in the Northeast.
Explanation:
- Queen Pineapple is a premium pineapple variety known for its golden-yellow colour, aroma, sweetness, and low fibre content.
- It received the Geographical Indication (GI) Tag in 2018, recognizing its unique qualities linked to Tripura’s geographical conditions.
- A GI Tag is an intellectual property right granted to products whose characteristics, reputation, or quality are attributable to a specific geographical origin.
- In India, GI registration is governed by the Geographical Indications of Goods (Registration and Protection) Act, 1999.
- GI protection helps prevent misuse of product names, promotes branding, and improves market access for producers.
- Tripura’s climate and soil are particularly suitable for cultivating Queen and Kew pineapple varieties.
- Pineapple cultivation supports livelihoods, agro-processing, exports, and value-added products such as juices, jams, and canned fruits.
- GI-tagged agricultural products contribute to rural development, export promotion, and preservation of traditional agricultural heritage.
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