Personality Rights India: Judicial Protection in Digital Era

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Context:

The Delhi High Court restrained unauthorised commercial use of a celebrity’s name, image, and likeness, recognising personality rights. The interim order highlights judicial protection against misuse on digital platforms.

  • Personality rights are legal protections that allow individuals, particularly celebrities, to control and profit from the commercial use of their identity, including their name, image, likeness, voice, and signature.
  • They prevent unauthorized exploitation (right of publicity) and protect against unwanted public representation (right to privacy).
  • Not explicitly codified in India but derived from Article 21 (Right to Life and Personal Liberty).
  • Closely linked to Right to Privacy (Justice K.S. Puttaswamy case, 2017).
  • Also overlaps with Intellectual Property Rights (IPR) such as copyright and trademark.
  • Courts grant injunctions (interim orders) to prevent unauthorised commercial exploitation.
  • Increasing misuse on digital platforms, AI-generated content, and advertisements.
  • Protects celebrities’ economic rights and reputation.
  • Recognised through judicial precedents like ICC Development v. Arvee Enterprises (2003).

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Personality Rights India: Judicial Protection in Digital Era

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