Context: Government has extended its directive to withhold Television Rating Points (TRPs) for TV news channels by 4 weeks to curb sensationalism and speculative reporting during the West Asia conflict. The order was issued by the Ministry of Information and Broadcasting to BARC.
- TRP (Television Rating Points) measures viewership of TV channels and programs, influencing advertising revenue.
- Â Higher TRPs often incentivize sensational or dramatic content to attract viewers.
- BARC (Broadcast Audience Research Council): Industry body established in 2015, headquartered in Mumbai, responsible for measuring TV viewership in India using statistical sampling techniques.
- News broadcasting is regulated through guidelines under the Cable Television Networks (Regulation) Act, 1995.
- Â Ethical concerns include misinformation, sensationalism, and impact on public opinion.
- Government intervention aims to promote responsible journalism during sensitive events.
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