Context:
The Union Minister for Development of North Eastern Region launched Mission Senehjori to promote Assam’s Muga silk as a global luxury textile brand. The mission aims to strengthen the Muga silk value chain through a cluster-based approach.
Explanation:
- Muga silk is a rare golden-yellow silk mainly produced in Assam and is known for natural shine, durability and high value (India produces four major types of natural silk: Mulberry, Tasar, Muga, and Eri).
- It is produced by the silkworm Antheraea assamensis, which is largely endemic to the North-East region.
- Assam’s Muga silk has a Geographical Indication tag, linking it to its unique regional origin and traditional production system.
- Mission Senehjori focuses on making Muga silk globally competitive through branding, cluster development, value addition and luxury textile promotion.
- A cluster-based approach brings farmers, reelers, weavers, entrepreneurs and markets together for better productivity and income.
- The initiative supports Atmanirbhar North East, traditional livelihoods, women’s employment and export potential.
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