Context:
WAVES OTT, Prasar Bharati’s digital streaming platform, has crossed 1 crore registered users within less than two years of its launch. It offers free access to thousands of titles and live channels, strengthening India’s public service digital media ecosystem.
Explanation:
- WAVES OTT is a digital streaming platform of Prasar Bharati, India’s public broadcaster.
- Prasar Bharati is an autonomous statutory body under the Prasar Bharati Act, 1990 and includes Doordarshan and All India Radio.
- OTT platforms deliver audio-visual content directly through the internet, bypassing traditional cable or satellite distribution.
- Public digital platforms help provide free, inclusive, trusted and diverse content to citizens.
- WAVES OTT supports access to regional languages, cultural content, educational material, entertainment and live channels.
- It reflects the growth of India’s digital public infrastructure in the media sector.
- Such platforms can help counter misinformation, promote public broadcasting values and expand digital inclusion.
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WAVES OTT and India’s Public Digital Media Ecosystem