Paper: GS – II, Subject: Governance, Topic: Government Policies, Issue: IT Rules, 2021.
Context:
The Union IT Ministry has proposed amending the IT Rules, 2021, to mandate clear labelling of AI-generated content on social media to curb deepfakes, misinformation, and privacy risks.
Key Takeaways:
IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021:
- The rules were notified by the Ministry of Electronics and Information Technology in February, 2021.
- The Rules provide the due diligence to be followed by an intermediary (including social media intermediary) while discharging its duties, Grievance Redressal Mechanism and Digital Media Code of Ethics.
Key Features of the Draft Amendment:
User Self-Declaration Requirement:
- Social media platforms must provide an option for users to self-declare if the content they upload is AI-generated.
Platform Responsibility for Detection:
- If users fail to disclose AI-generated content, the platform itself must detect and label such content proactively.
- Platforms are expected to use technical tools and algorithms to identify synthetic content.
Metadata and Permanent Identifier:
- Synthetic content must include a permanent unique identifier or metadata tag that marks it as AI-generated.
Scope of the Rules:
- Applies to all intermediaries that provide computer resources enabling creation, modification, or dissemination of synthetic or AI-generated content.
- Covers social media platforms, AI-based content generators, and editing tools.
Challenges and Way Forward for AI-Generated Content Detection:
The proposal to label AI-generated content promotes responsible AI use, aiming to enhance digital trust, protect privacy, and preserve democratic integrity in India.
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