Context:
The Ministry of Rural Development highlighted the role of eSARAS in expanding market access for rural women artisans and Self-Help Groups. The platform connects SHG products with digital marketplaces, logistics support and national consumers.
Explanation:
- eSARAS (Sale of Articles of Rural Artisans Society) is the official online marketplace for products made by women Self-Help Groups (SHGs) under DAY-NRLM.
- DAY-NRLM stands for Deendayal Antyodaya Yojana–National Rural Livelihoods Mission, implemented by the Ministry of Rural Development.
- It promotes women entrepreneurship, rural livelihoods, financial inclusion and community-based enterprise.
- eSARAS helps SHGs sell products directly, reducing dependence on intermediaries and improving income opportunities.
- Products include handicrafts, textiles, food items, personal care products, toys and accessories.
- The platform is integrated with ONDC and UMANG, expanding access to wider digital markets.
- ONDC enables open digital commerce, while UMANG provides access to multiple government services through one platform.
Source: (The Indian Express, The Hindu, Live Mint)
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eSARAS Platform for Women Self-Help Groups