Paper: GS – I, Subject: Society and Social Justice, Topic: Social Sector – Health, Issue: India’s Nutritional Crisis.
Context:
The alarming rise of overnutrition in urban India, particularly among IT professionals, and the associated health risks such as Metabolic Dysfunction-Associated Fatty Liver Disease (MAFLD).

Key Highlights:
Focus on Manufacturing and Marketing:
Despite growing awareness of nutrition among consumers, the responsibility lies primarily with regulators, producers, and policymakers. Key points include:
- Ultra-Processed Foods: The market is flooded with ultra-processed foods that prioritize convenience over nutrition, leaving consumers with unhealthy choices.
- Eat Right India Movement: Led by the Food Safety and Standards Authority of India (FSSAI), this initiative promotes safe and healthy food, including hygiene ratings and campaigns to reduce fat, sugar, and salt intake.
- Nutritional Labeling: The FSSAI’s proposed Health Star Rating (HSR) aims to provide clearer nutritional information on packaged foods, although its effectiveness is debated among experts.
- Need for Stricter Regulations: There is a pressing need for stricter enforcement of nutritional regulations, extending beyond awareness campaigns to influence manufacturing and marketing practices.
The Saudi Arabian Model:
Saudi Arabia’s approach to NCD prevention offers valuable insights for India:
- Vision 2030 Initiative: This national policy framework integrates NCD prevention, enforcing calorie labeling in restaurants and imposing taxes on sugar-sweetened beverages.
- Sodium Limits: The kingdom has established sodium limits in processed foods and is recognized for eliminating trans fats, showcasing a coherent strategy that combines health, regulation, and civic engagement.
Conclusion
India’s urban landscape is rapidly evolving, driven by the technology sector, which has led to increased demand for unhealthy food options. The rising burden of NCDs is a public health crisis that extends beyond the IT sector.
To combat this issue, the following actions are imperative:
- Regulatory Reforms: Implementing taxes on foods high in sugar and salt could promote healthier choices among consumers.
- Multisectoral Coordination: A coordinated effort among various sectors is essential to address the nutritional crisis effectively.
- Public Awareness Campaigns: Continued education and awareness initiatives are necessary to empower consumers to make informed dietary choices.
Reversing the tide of NCDs in India requires not just awareness but decisive action, particularly in reforming food industry regulations.
La Excellence IAS Academy, the best IAS coaching in Hyderabad, known for delivering quality content and conceptual clarity for UPSC 2025 preparation.
FOLLOW US ON:
â—‰ Youtube : https://www.youtube.com/@CivilsPrepTeam
â—‰ Facebook: https://www.facebook.com/LaExcellenceIAS
â—‰ Instagram: https://www.instagram.com/laexcellenceiasacademy/
GET IN TOUCH:
Contact us at info@laex.in, https://laex.in/contact-us/
or Call us @ +91 9052 29 2929, +91 9052 99 2929, +91 9154 24 2140
OUR BRANCHES:
Head Office: H No: 1-10-225A, Beside AEVA Fertility Center, Ashok Nagar Extension, VV Giri Nagar, Ashok Nagar, Hyderabad, 500020
Madhapur: Flat no: 301, survey no 58-60, Guttala begumpet Madhapur metro pillar : 1524, Rangareddy Hyderabad, Telangana 500081
Bangalore: Plot No: 99, 2nd floor, 80 Feet Road, Beside Poorvika Mobiles, Chandra Layout, Attiguppe, Near Vijaya Nagara, Bengaluru, 560040